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- Find questions your site could easily be ranking for
Welcome to the latest installment of SERP Scoop!
(And a warm welcome to the 100+ new readers since the last issue!)
Let’s jump right in:
Find questions your site could easily be ranking for
Here’s a simple, but powerful trick that will surface question keywords your site could easily be ranking for.
Go to Google Search Console
Click “Search results” in the sidebar
Add a new filter (see below)
Select Query…
Select “Custom (regex)” and leave it on “Matches regex”
Paste in the following and hit Apply:
(?i)^(who|what|where|when|why|how|was|does|if|can|could|should|would|will|did|do|is|are|won’t|weren’t|shouldn’t|couldn’t|cannot|can’t|didn’t|did not|does|doesn’t|wouldn’t|aren’t|won’t|wont|were|werent|shouldnt|couldnt|cant|didnt|doesnt|wouldnt|arent)This will bring up a list of question-related keywords your site gets clicks and/or impressions for.
You probably have an article targeting many of them.
But you will no doubt see some question keywords that your site doesn’t cover. Most likely, these keywords will have high impressions but few (or no) clicks.
For these, you can either add a section targeting the keyword in one of your current articles (if that would make sense for the topic) or write a new article targeting the keyword.
Shoutout to multiple people for sharing this strategy:
SEO News
SERP Volatility Remains Very High - Semrush shows SERP Volatility at 9.4. It’s been above 8 (considered very high) since Friday, July 14th.
Google’s John Mueller on Fake Personas - He says you should just do it all as yourself; it’s fine for one person to run a site and fake personas are awkward and unnecessary.
Google’s John Mueller on Stock Photos - They’re “fine”, “However, if you are a maker and publisher of photos, people expect to find samples of photos you have made on your site.”
Google Answers How To Get Discover Traffic Back After It Dries Up - The gist is that Google Discover traffic can be unpredictable, but focusing on relevant topics, producing high-quality content, and staying current increases the chances of obtaining traffic from Discover.
AI Content is Not by Default Well-Received by Google - Danny Sullivan clarifies that AI-generated content does not have inherent advantages in search engine rankings and emphasizes the importance of prioritizing helpfulness to users over solely optimizing for search rankings. I thought we all knew this, but evidently not.
Google Says A Good Page Experience Doesn't Fix Other SEO Problems - John Mueller highlights that page speed is a vague term, and Google considers core web vitals and page experience metrics instead, while emphasizing that a good user experience alone cannot resolve other issues.
Something I LOVE (You Might Too)
I do TONS of keyword research for myself and for my Curated Keywords clients.
I’ve tried a bunch of keyword research tools, and have to say my favorite one for finding low-competition keywords is lowfruits.
Lowfruits is great at surfacing low-competition keywords even in high-competition niches.
For example, say you had a website about SEO and wanted to target some low competition keywords relating to “Ahrefs”. Enter that it lowfruits, adjust the filters, and boom!
Look at this treasure trove:
Lowfruits shows you a bunch of useful metrics for each keyword, like low-Domain Authority sites ranking, whether Quora, Reddit, or forums rank, and more.
It saves a ton of time and is affordably-priced too. Check out lowfruits here!
I’m an affiliate for lowfruits, but I also use it all the time and it honestly is my favorite keyword research tool.
Thanks for reading SERP Scoop! Hope you enjoyed. If you have any questions, comments, or suggestions, I’d love to hear from you!
By the way, SERP Scoop will become a weekly newsletter from now on. I may increase the frequency in the future.
Have a great rest of your week,
Ian